STEP 5: MARKETING
Hungry to find out what tools are at your disposal for marketing your book? Look no further!
Social Media. Having an account is free. If you already have an Instagram, Facebook, or Twitter account, you’re set. Not getting the response you desire? Each of these platforms offers paid advertising opportunities.
BookBub.com. Created specifically for ebooks, BookBub.com boasts more than 10 million reading members. To get started, you pitch your ebook to BookBub. Then, BookBub emails their subscribers, and you sell books. Do note that BookBub charges for this service and handpicks the books they tell subscribers about. That means only the best make the cut, and readers trust BookBub’s recommendations. While there’s no guarantee your book will be chosen for their newsletter, those that do get picked sell enough books on average to make up the cost.
Amazon Ads. Ever searched for something on Amazon, only to see a similar product pop up under “Sponsored Products”? These Sponsored Products are there because of advertising via Amazon Ads. With Amazon Ads, you decide how much you’re willing to spend to have someone click on your ad, and you pay when they do click. Create a great ad, back it up with the right keywords*, and your book should see a consistent bump in sales.
Blogs. Having bloggers review your book is a great way to spread the word. Find bloggers (or Instagrammers or YouTubers) who are already reading and reviewing books like yours and approach them with kindness and confidence. You can even offer to write a guest blog on a topic that ties into your book. That way, you look like an insider and pitch your book at the same time.
Awards. A great way to encourage folks to read your book is to have stamps of approval from trusted sources. Whatever your book is about, there is an organization that gives awards for it. Hunt down these award-giving folks and pitch your book to their program. It may cost upfront, but the payoff can be huge.
Storefronts. Unless you’re a local celebrity, putting your book in local bookstores probably isn’t going to bring about a massive profit. However, I highly recommend placing your book in local bookstores if possible.
If not, try other, unexpected placement. A writer friend sells her book at her local Ace Hardware. They have a small book section there, and her children’s book is often bought by folks looking for lawn mower blades and paint. Also, any place that focuses on local arts is a great option. And don’t forget to give a copy or two to the public library!
Author Talks. While bookselling has changed, people haven’t. They still love buying books from authors in person. So schedule author talks and sell autographed copies of your books to folks who attend. This face-to-face interaction may net more sales than any other method.
*Keywords are terms people use to search for books like yours. Using an amazing program called Publisher Rocket, you can instantly download countless keywords that make your ads rank well on Amazon. Check out Publisher Rocket here. And no, I’m not affiliated with the company. I’m just a pleased customer.